How To Be A Far Better Copywriter So You Can Make More Money
Almost all of the famous and expert direct marketers have said that copywriting is arguably the most important skill you can ever learn. You are allowed to disagree about this but you are going to be wrong, which you can see for yourself by looking at the situation honestly. All marketing and advertising of any kind is based on copywriting principles. Even the higher classed articles that are written specifically for syndication use copywriting techniques. The Internet has even evolved to the point that content that doesn't employ any copywriting techniques probably won't go anywhere.
There is a thing called AIDA (Attention, Interest, Desire, Action) and right now we are going to talk about Interest. You won't be able to go from grabbing attention straight to massive desire because it just doesn't work that way. This is someone's inaugural reading of the copy or content that you have created. You need to help them warm up to you and the best way to do that is to help generate interest. Hopefully and with some luck you will have targeted traffic, which means that there needs to be some interest. You shouldn't leave it with light interest, you truly need to make them interested by talking about both the problem as well as your solution. There are many ways to do this, but at rock bottom is their search for something they want or really need.
One of the most powerful mental illusions you can create with your copywriting is framing. And this is not so difficult and does not need a lot of words to accomplish the task. And this time, just like when you want to use false logic, you will be working with perspectives and comparisons to get the job done.
Framing makes you use context and information to "frame" other information. A quick and cheap art installation in a market for many hundreds of dollars will probably seem like too much--and is going to look more than kind of cheap too. Put that exact same piece in a well known, upscale gallery in the fancy part of town. It looks a little bit different now and is going to be thought about in a different way--every time.
Right after your signature, you need to have a PS or post script. It is a very important part of your sales copy. It can be very powerful if used appropriately, but may not look like it. Sales letters typically have a PS, and for some reason people love to read them. People read them because they don't want to miss anything. This could be the logical reason why. You click here shouldn't use the PS to just write any old thing down. Strangely, the following strategy is almost guaranteed to work with those that read it. Most people read by scanning a sales letter. They never actually read the whole thing. So, be sure to tell them (in the PS) about something very important you mentioned in the copy. People read the copy trying to find what it is you are referencing.
Copywriting can take a whole lifetime to learn how to do correctly. And then there's the practice part which is essential for any kind of writing skill. It is important to figure out how to relax when you are hoping to do any sort of writing, including copy. Stay as loose as you are able and allow your uniqueness to become a part of the things that you want to write.